Kresge Library

SBA Research Seminar and Workshop Series

S. Tamer Cavusgil
University Distinguished Faculty, The John William Byington Endowed Chair in Global Marketing
The Eli Broad College of Business, Michigan State University

Does International Diversification Matter?
Preliminary Findings from a Meta-Analysis of Multinationality and Firm Performance


S. Tamer Cavusgil
Date: April 18 , 2008
Time:  11:00am – 1:00pm
Location: Oakland Center, Lake Michigan Room

Lunch will be served 12-1pm in Lake Superior B
RSVP by April 15, 2008 or 248-370-4288

Much scholarly work has been devoted to studying the performance implications of multinationality (also referred to as international diversification). This presentation will report on a meta-analysis designed to reveal empirical generalizations from this vast body of evidence. While multinationality is found to be positively associated with overall firm performance, contextual analysis reveals even more interesting findings. Multinationality-performance relationship is found to be stronger for multinationals from European and Japanese multinationals. Firms in manufacturing industries benefit more from internationalization than firms in service industries. Bivariate results also indicate that multinationality-performance relationship is stronger for the period preceding 1980. Finally, the results indicate that multinationality positively affects performance during both the early and late stages of internationalization. Positive effects of multinationality are strongest for firms with moderate levels of internationalization.


Dr. S. Tamer Cavusgil


S. Tamer Cavusgil is University Distinguished Faculty and The John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also serves as the Executive Director of MSU-CIBER. Recently, he served as a visiting Professor at Manchester Business School, and as Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, and is a Visiting Professor at the Manchester Business School, the United Kingdom. Professor Cavusgil specializes in international marketing strategy, early internationalization by Born Global companies, emerging markets, and internationalization of business education. He has authored several dozen books and over 180 refereed articles. A new textbook, International Business: Strategy, Management, and the New Realities, co-authored with Gary Knight and John Riesenberger is just published by Prentice Hall. An elected Fellow of the Academy of International Business, he served as the inaugural Editor-in-Chief of the Journal of International Marketing, now published by the American Marketing Association. Cavusgil edits the Elsevier book series, Advances in International Marketing.


Selected Publications

Recent Books

Cavusgil, T., Knight, G., & Riesenberger, J. R. (2007). International business: Strategy, management, and the new realities. Harlow: Prentice Hall.

Cavusgil, S. T., & Horn, N. E. (1997). Internationalizing doctoral education in business. East Lansing: Michigan State University Press.

Cavusgil, S. T., & Axinn, C. N. (1994). Export marketing: International perspectives. Greenwich, CT: JAI Press Inc.


Recent Articles

Fang Wu, Sinkovics, R. R., Cavusgil, S. T., & Roath, A. S. (2007). Overcoming export manufacturers' dilemma in international expansion. Journal of International Business Studies, 38(2), 283-302.

Freeman, S., & Cavusgil, S. T. (2007). Toward a typology of commitment states among managers of born-global firms: A study of accelerated internationalization. Journal of International Marketing, 15(4), 1-40.

Hult, G. T. M., Cavusgil, S. T., Kiyak, T., Deligonul, S., & Lagerström, K. (2007). What drives performance in globally focused marketing organizations? A three-country study. Journal of International Marketing, 15(2), 58-85.

Lee, Y., & Cavusgil, S. T. (2006). Enhancing alliance performance: The effects of contractual-based versus relational-based governance. Journal of Business Research, 59(8), 896-905.

Nair, A., Hanvanich, S., & Tamer Cavusgil, S. (2007). An exploration of the patterns underlying related and unrelated collaborative ventures using neural network: Empirical investigation of collaborative venture formation data spanning 1985–2001. International Business Review, 16(6), 659-686.

Griffith, D. A., Zhang, C., & Cavusgil, S. T. (2006). Attributions of noncooperative incidents and response strategies: The role of national character. Journal of World Business, 41(4), 356-367.

Hult, G. T. M., Ketchen, D. J., Cavusgil, S. T., & Calantone, R. J. (2006). Knowledge as a strategic resource in supply chains. Journal of Operations Management, 24(5), 458-475.>

Xu, S., Cavusgil, S. T., & White, J. C. (2006). The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: A multimethod assessment. Journal of International Marketing, 14(2), 1-31.


Created on 3/4/08 by Mariela Hristova; / Last updated on 5/1/19 by Mariela Hristova
Oakland University

Oakland University, Kresge Library
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