Business & Economics Resources - Marketing
Library Contact: Mariela Gunn
Department Contact: n/a

US Consumer Data/Demographics
  • US Census 2000 - Includes links to state quick facts, American FactFinder, and Street Address Finder.
  • American Community Survey - National annual survey of population and housing characteristics.
  • Consumer Expenditure Survey - Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)
  • Statistical Abstract of the United States - Statistical handbook for the US; also available in print at Ref. HA 202 .S7 (latest ed. at the reference desk)
  • Survey of Consumers - UM survey of consumer expectations of the economy and their own finances.
  • American Marketplace (via LexisNexis)- Searchable publication of data "collected mainly from the federal government - the Census Bureau, the Bureau of Labor Statistics, the NationalCenter for Education Statistics, and the National Center for Health Statistics." Topics include: education, health, income, labor Force, living arrangements, population, spending, and wealth. 1992-present.
  • Statistical Resources on the Web - Consumers (UM) - Guide to online statistical sources on consumer behavior and other topics.
International Marketing Statistics
Researching International Markets
Country Studies
Exporting/Importing
  • Export.Gov (requires free registration)- Provides info on tariffs and shipping costs, foreign regulations and standards
  • Harmonized Tariff Schedule - for imports into the US
  • Schedule B Export Codes - for products exported from the US
  • Tariff Database - from the US International Trade Commission (USITC)
  • USA Trade Online (only 2 simultaneous users; on campus use only)-- specific U.S. export and import information on more than 18,000 commodities world wide.
Working Papers
Advertising/Media Resources
  • Advertising Red Books - Lists a firm's advertising agency, media used, and advertising expenditures (for some companies). Includes a directory of agencies.
    Ref. HF 5805 .S7, HF 5805 .S785
  • Bacon's directories - Contacts, circulation/audience data, advertising costs and other information on media outlets:
    • Newspapers: Ref. PN 4867 .B32
    • Magazines: Ref. PN 4867 .B3
    • Radio: Ref. HF 6146 .R3 B721
    • TV/Cable: Ref. HF 6146 .T42 B72
  • AdAge.Com Data Center - Data on leading advertisers, media outlets, advertising agencies, and salaries of those in the marketing field. Registration (free) required.
  • Ad*Access - Database of ad images from 1911-1955.
Associations & Organizations
In the News

Created on 2/8/05 by Shawn V. Lombardo / Last updated on 8/8/08 by Mariela Gunn
Oakland University

Oakland University, Kresge Library
2200 N Squirrel Rd., Rochester, MI 48309
(248) 370 - 4426
 

Sitemap - Hours - Location - Suggestions