MKT680 - Special Topics: Marketing

Consumer Data

See Marketing resource guide for other sources.

Industry Resources

  • Economic Census - 2002 data is still being published, but the Industry Series data (national-level data on individual industries, arranged by NAICS) is complete. Provides information on number of establishments, sales, payroll, employees, and product line sales.
  • County Business Patterns - Industry data for state, county, zip code and metropolitan areas.
  • Current Industrial Reports - For manufacturing, mining and construction data.
  • Standard & Poor's Industry Surveys
    Ref. HC 101 .S72 (Index at Reference Desk; latest surveys at Circulation Desk

See the Industry resource guide for more information.

Competitor Information

  • Ward's Business Directory via BCRC - public & private companies in the US, Canada, and Mexico.
  • Hoover's Company Reports* (via LexisNexis) - more than 15,000 public and private companies worldwide.
  • Mergent* - Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news and other information. Log off after using!
  • See the Companies resource page for more information.

Contact Information

Library Contact: Shawn Lombardo

Deparment Contact: John Kim

Guides to Gov't. & Business Information Sources

  • FedStats - An online directory to statistical data from 70 government agencies
  • Government Information on the Internet
    Ref. Desk KF 242 .A1 N68 2003
  • Marketing Know How: Your Guide to the Best Marketing Tools and Sources
    Ref. HF 5415.2 .F72 1998

Need Help?

Set up a research consultation

Ask a reference librarian:

By phone (248.370.4426)

By e-mail (ref@oakland.edu)

In person (see hours)

Via Instant Messenger

*Access to Library Databases is restricted to on campus use or off campus use by current OU faculty, staff, and students.

Created on 9/9/05 by Shawn V. Lombardo / Last updated on 9/1/08 by Shawn V. Lombardo
Oakland University

Oakland University, Kresge Library
2200 N Squirrel Rd., Rochester, MI 48309
(248) 370 - 4426
 

Sitemap - Hours - Location - Suggestions