MKT680 - Special Topics: Marketing
Consumer Data
See Marketing resource guide for other sources.
Industry Resources
- Economic Census - 2002 data is still being published, but the Industry Series data (national-level data on individual industries, arranged by NAICS) is complete. Provides information on number of establishments, sales, payroll, employees, and product line sales.
- County Business Patterns - Industry data for state, county, zip code and metropolitan areas.
- Current Industrial Reports - For manufacturing, mining and construction data.
- Standard & Poor's Industry Surveys
Ref. HC 101 .S72 (Index at Reference Desk; latest surveys at Circulation Desk
See the Industry resource guide for more information.
Competitor Information
- Ward's Business Directory via BCRC - public & private companies in the US, Canada, and Mexico.
- Hoover's Company Reports* (via LexisNexis) - more than 15,000 public and private companies worldwide.
- Mergent* - Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news and other information. Log off after using!
- See the Companies resource page for more information.
Contact Information
Library Contact: Shawn Lombardo
Deparment Contact: John Kim
Guides to Gov't. & Business Information Sources
- FedStats - An online directory to statistical data from 70 government agencies
- Government Information on the Internet
Ref. Desk KF 242 .A1 N68 2003
- Marketing Know How: Your Guide to the Best Marketing Tools and Sources
Ref. HF 5415.2 .F72 1998
General Business Periodicals*
Created on
9/9/05 by Shawn V. Lombardo
/ Last updated on
9/1/08 by
Shawn V. Lombardo
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