MKT 608: Strategic Marketing
Company Information
- Company Dossier via LexisNexis allows you to look at a Snapshot of information. Each section in the dossier contains summary data and a link to its sources. Please follow the link to each source to find more details.
- Business Source Premier - Enhanced Search includes many types of full-text sources, including articles, Datamonitor industry analyses, company overviews, country profiles and market research information.
- Market Share Reporter
Arranged by SIC code. Look up data by company or by product.
Ref. HF 5415.1 .M36
- Mergent - US and international public companies. Covers up to 15 years of financial data, including annual reports in pdf format and SEC filings. Log off after using!
- EDGAR database - freely available SEC filings of public companies. Sometimes they will include the Annual Report to Shareholders.
Industry Information
- Standard & Poor's Industry Surveys.
Ref. HC 101 .S72
Use the index at the Reference Desk to determine which industry your company is classified in. Then, ask for the latest S&P Industry Survey for that industry at the Circulation Desk. You can browse previous reports in the reference collection.
- S&P's Industry Surveys: Monthly Investment Review
Ref. HC 101 .S721
S&P only issues a comprehensive report on each industry it profiles once a year. This publication provides brief monthly updates on all the industries that S&P surveys. Ask at the circulation desk for current issues.
- Industry Norms and Key Business Ratios.
Ref. HF 5681 .R25 D81 (latest ed. at the circulation desk)
- County Business Patterns - Industry data for state, county, zip code and metropolitan areas.
Industries are frequently classified by the following classification systems: the Standard Industrial Classification or SIC code, and the North American Industrial Classification System or NAICS code.
Demographics & Economic Data
Consumer Data
- Global Market Information Database - Includes international industry statistics, as well as social, demographic, and consumer spending data.
- Statistical Abstract of the United States - Statistical handbook for the US; available in print at the reference desk.
- Consumer Expenditure Survey - Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)
- American Marketplace via LexisNexis - data on topics such as education, health, income, labor force, living arrangements, population, spending, and wealth. 1992-present.
- American Customer Satisfaction Index - satisfaction scores by industry and by company.