MKT 608: Strategic Marketing

Company Information

LexisNexis - Company Dossier
Each section in the dossier contains summary data and a link to its sources. Please follow the link to each source to find more details.

Business Source Premier - Enhanced Search
Includes articles, Datamonitor company and industry reports, country profiles and market research information.

Business & Company Resource Center
Contains Datamonitor industry reports, business rankings and market share information, and articles about companies and industries.

Market Share Reporter
Arranged by SIC code. Look up data by company or by product.
Ref. HF 5415.1 .M36

Mergent
Covers up to 15 years of financial data for public companies, including annual reports and SEC filings (also in EDGAR). Log off after using!

Industry Information

Business Source Premier - Enhanced Search
Includes articles, Datamonitor company and industry reports, country profiles and market research information.

Business & Company Resource Center
Contains Datamonitor industry reports, business rankings and market share information, and articles about companies and industries.

Standard & Poor's Industry Surveys
Ref. HC 101 .S72
Use the index at the Reference Desk to determine which industry your company is classified in. The latest S&P Industry Survey is at the Circulation Desk. Previous reports are in the reference collection.

S&P's Industry Surveys: Monthly Investment Review
Ref. HC 101 .S721
This publication provides brief monthly updates on all the industries that S&P surveys. Ask at the circulation desk for current issues.

Industry Norms and Key Business Ratios
Ref. HF 5681 .R25 D81 - latest edition at the Circulation Desk.

County Business Patterns
Industry data for state, county, zip code and metropolitan areas.

Economic Census
Data about industries from 2002, including number of establishments, revenue, and employment.

You can research industries either by NAICS or by SIC codes:
NAICS to SIC Correspondence Tables

Contact Information

Mariela Gunn
245 Kresge Library

gunn@oakland.edu
248-370-2464

Research Assistance

Ask a Librarian
- by phone at 248-370-4426
- via chat with reference IM
- via email at Email Us!
- in person in Kresge Library.

Research Consultation
Request an individual session to get help with your research. You can expect the session within 2-3 days.

Demographics & Economic Data

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc. Also available in print - HA 202 .S7.

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Economic Briefing Room - US Census Bureau
Major economic indicators here are updated as they are released.

Economic Indicators Database
Monthly data from 1998-present.

Standard & Poor's Industry Surveys: Trends & Projections
Ref. HC 101 .S72
A monthly publication that highlights the most important economic indicators and the economic climate in general.

Consumer Data

Global Market Information Database
Includes international industry statistics; social, demographic, and consumer spending data.

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc. Also available in print - HA 202 .S7.

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index
Satisfaction scores by industry and by company.


For additional resources, please visit our list of business databases and our business research guides.


Created on 1/25/08 by Mariela Gunn / Last updated on 3/7/09 by Mariela Gunn
Oakland University

Oakland University, Kresge Library
2200 N Squirrel Rd., Rochester, MI 48309
(248) 370 - 4426
 

Sitemap - Hours - Location - Suggestions