MKT 608: Strategic Marketing

Company Information

  • Company Dossier via LexisNexis allows you to look at a Snapshot of information. Each section in the dossier contains summary data and a link to its sources. Please follow the link to each source to find more details.
  • Business Source Premier - Enhanced Search includes many types of full-text sources, including articles, Datamonitor industry analyses, company overviews, country profiles and market research information.
  • Market Share Reporter
    Arranged by SIC code. Look up data by company or by product.
    Ref. HF 5415.1 .M36
  • Mergent - US and international public companies. Covers up to 15 years of financial data, including annual reports in pdf format and SEC filings. Log off after using!
  • EDGAR database - freely available SEC filings of public companies. Sometimes they will include the Annual Report to Shareholders.

Industry Information

  • Standard & Poor's Industry Surveys.
    Ref. HC 101 .S72
    Use the index at the Reference Desk to determine which industry your company is classified in. Then, ask for the latest S&P Industry Survey for that industry at the Circulation Desk. You can browse previous reports in the reference collection.
  • S&P's Industry Surveys: Monthly Investment Review
    Ref. HC 101 .S721
    S&P only issues a comprehensive report on each industry it profiles once a year. This publication provides brief monthly updates on all the industries that S&P surveys. Ask at the circulation desk for current issues.
  • Industry Norms and Key Business Ratios.
    Ref. HF 5681 .R25 D81 (latest ed. at the circulation desk)  
  • County Business Patterns - Industry data for state, county, zip code and metropolitan areas.

Industries are frequently classified by the following classification systems: the Standard Industrial Classification or SIC code, and the North American Industrial Classification System or NAICS code.

Contact Information

Mariela Gunn
245 Kresge Library

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Ask a Librarian

- by phone at 248-370-4426
- via chat with reference IM
- via email at Email Us!
- in person in Kresge Library.

gunn@oakland.edu
248-370-2464

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Research Consultation

Request an individual session to get help with your research. You can expect the session within 2-3 days. Plan ahead!

Demographics & Economic Data

Consumer Data


For additional resources, please visit our list of business databases and our business research guides.


Created on 1/25/08 by Mariela Gunn / Last updated on 8/8/08 by Mariela Gunn
Oakland University

Oakland University, Kresge Library
2200 N Squirrel Rd., Rochester, MI 48309
(248) 370 - 4426
 

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