| Finding Books |
Voyager Library Catalog - Try using some of the following terms to identify books on your topic, or use your own terms in a Boolean Keyword search. When you find a book that is relevant to your topic, check the Subjects listed for that book to identify other search terms and other books on the same topic. Here are some examples:
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Boolean Keyword Search |
Subject Headings |
| consumers and women |
consumer behavior |
| marketing and hispanic? |
women consumers |
| consumers and old? or elderly) |
african american consumers |
"brand loyalty" |
child consumers |
| advertising and fear |
brand loyalty |
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consumption (economics) - social aspects |
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| Finding Articles* |
Because consumer behavior research incorporates many disciplines - e.g., psychology, sociology, marketing, etc. - try searching a number of the databases listed below to identify articles on your topic. If you find a relevant article that is not full-text, use the  feature to determine if the article is available online in another database or in print in the library.
Also try Google Scholar for links to citations and some online articles. Note: not all articles will be available online.
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Accessing Materials not owned by OU |
- ILLiad: OU's interlibrary loan service. Request items directly from FirstSearch databases, or use ILLiad's online request forms. Free!!
- Reciprocal borrowing from an area library (using your driver's license & validated OU Grizz ID):
| U. of Detroit Mercy |
UM-Dearborn |
| Lawrence Tech. |
Walsh College |
| MCC |
OCC (Oakland Co. residents only) |
- Borrow from Wayne State (& other area libraries) using an InfoPass.
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Consumer Surveys & Data |
There are numerous sources for consumer/demographic data on the Web; however, many of them are quite expensive to use! Here are some of the more important, free sources for consumer data:
- Statistical Abstract of the United States - Statistical handbook for the US; also available in print at Ref. HA 202 .S7 (latest ed. at the reference desk)
- US Census 2000 - Includes links to state quick facts, American FactFinder, and Street Address Finder.
- American Community Survey - National annual survey of population and housing characteristics.
- Consumer Expenditure Survey - Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)
- Survey of Consumers - UM survey of consumer expectations of the economy and their own finances.
- American Marketplace* - Searchable publication of
data "collected mainly from the federal
government."
Topics include:
education, health,
income, labor force, living arrangements, population, spending, and wealth.
1992-present. Available to Oakland U. students, faculty and staff only!
- Statistical Resources on the Web - Consumers (UM) - Guide to online statistical sources on consumer behavior and other topics.
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Citing Your Sources |
| Consult Kresge Library's Student Writing Guide for tips on citing your sources in MLA, APA and other formats. |
Need Help? |
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| *Access to Library Databases is
restricted to on campus use or off campus use by current OU
faculty, staff, and students. |
