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http://www.census.gov/epcd/www/naics.html
or in the library's reference collection with the North American Industry Classification System.
Description of Market Segments
(Includes information on how many people in different segments,
how much different segments spend on different items.
Electronic: Consumer
Expenditure Survey, US
Census/American Factfinder
Print: Official
Guide to Household Spending, Who's
Buying for the Home, Survey of Buying Power (in Sales
& Marketing Management), MRI
Mediamark Research Publications
Description/Listing of Companies in an Industries
(Good for estimating number of companies in an area and characteristics
of those companies (i.e., sales)
Electronic: Yellow
Pages
Print: Dun's
regional business directory. Michigan metros (excluding Detroit),
Dun's
regional business directory. Detroit, Michigan
business-to-business sales & marketing directory,
Market
Share Reporter.
Descriptions of Industries
Figure out annual sales in the industry (in your area if possible).
Electronic: bizstats.com,
Lexis-Nexis
Industry Information
Print: Industry Wide Information: Standard
& Poor's Industry Surveys, Manufacturing
and Distribution USA, US
Market Trends & Forecasts Area Specific: Dun's
regional business directory. Michigan metros (excluding Detroit),
Dun's
regional business directory. Detroit, Michigan
business-to-business sales & marketing directory
Descriptions of Individual Companies
Electronic: ABI/Inform
(for articles about companies), Lexis-Nexis
Business, Lexis
Nexis Company Financial Information, Lexis
Nexis Company SEC Filings (shareholder reports, SEC filings,
etc)
Print: Market
Share Reporter
Other Sources of Data
Articles on your business / industry. Try ABI Inform or Lexis Nexis Business News, Lexis Nexis Company F
score.org:
http://emc.dev.score.org/index.cgi?partner=ASKSCORE&action=skills
This site provides a list of retired executives that you can
e-mail who specialize in your industry.
siteselection.com
http://www.siteselection.com/issues/2002/may/p252
Sales per square foot
bizstats.com
http://www.bizstats.com
Sales per employee, Sales per square foot, Average Sales per
Company, Average expenses
Survey
of Buying Power.
This resource uses census data combined with marketing data
to produce effective buying income; total retail sales to
market data; and projections for population, effective buying
income and retail sales. Organized by state, county, and MSA.
Census
of Retail Trade.Washington, DC: U.S. Department of Commerce.
Census
of Wholesale Trade. Washington, DC: U.S. Department of
Commerce.
Census
of Manufacturing. Washington, DC: U.S. Department of Commerce.
Census
of Service Industries. Washington, DC: U. S. Department
of Commerce.
Use this data to locate potential markets. It gives data
by specific industry including number of establishments, sales,
and payroll.
Dollars
& Cents of Shopping Centers. Washington, DC: Urban
Land Institute (ULI), 1992.
Excellent source for data on sales per square foot and median size of storefront businesses. Lists lease arrangement, average rental rates per square foot, and other costs to retail and service stores located in shopping centers. Information is sorted by type of store and type of shopping center.
Sharon Kahn & Phillip Lieff. 101 Best Businesses to Start. New York, NY: Doubleday & Company, 1988.
This book examines some key issues every potential owner should consider before starting a business. Each business entry lists expected start-up dollar investment, typical annual revenues, and staff requirements to operate the business. Kresge Library does not own this item.
Consumer Expenditure Survey
(CES) - Bureau of Labor Statistics
http://www.bls.gov/cex/
Consider the Consumer Expenditure Survey (CES). A great cite
to figure out how much the average person might purchase of
your product.
Small Business Profiles, United States Small Business Administration
